I’m in the middle of a pretty aggressive marketing campaign which includes emails, postcards, handwritten notes and (eep!) phone calls. I’m not the greatest at self promotion so the phone calls are causing a bit of stress at The Cottage this week.
A few weeks ago I was having some post-workshop drinks with the .au crew and the topic of marketing came up. Someone, I can’t remember who, mentioned they were targeting local agents who were already using a professional photographer (smart!) but who they were better than. This made me laugh to myself as I was thinking, “What if you’re not better than anybody else?”
Now that I’m home, this comment is weighing heavily on my mind. I have a list of local Realtors that I’m going to be calling next week. I’m systematically checking each one to see 1) if they have current listings, 2) if they’re using a professional photographer, and 3) if I’m better than their current photographer. I’m only about halfway through the list but, I swear to god, I haven’t answered yes to number three for anyone yet.
I have to end this evening on a high note so I’m going to get back to my list in the hopes of at least one yes. Wish me luck!
